B2B SaaS writer and strategist.
B2B SaaS writer specializing in comparisons, alternative pages, and how-to guides. AI Content Engineer scaling marketing operations.
Latest Insights
How to Create an Editorial Style Guide With Claude
Every freelance writer has that moment: you submit what you thought was a polished draft, only to get it back marked up with notes like "This doesn't sound like us" or "Our product doesn't work that way. See (link to resource) for more." The problem ...
Looking for content manager/strategy roles
I'm looking for work. Or rather, I'm looking for a new challenge. I’ve been a freelance writer for over six years, and I want that to change. I am seeking a content manager, junior content strategist, or an affiliated role. Preferably in a B2B SaaS c...
How to Create a Sales Enablement Content System That Increases Close Rates
Note: This article was first published on HackerNoon in March 2023. Updated May 2025. In 2022, the lead content strategist at an agency I worked with complained about our work. One of our loyal clients had stagnating conversion rates despite an incre...
LinkedIn Automation and Social Selling in 2024
Social selling on LinkedIn is using LinkedIn to find, connect, engage, and build relationships with prospects at every stage of their journey. It goes beyond randomly adding new LinkedIn connections to your network. It requires forming and maintaini...
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