About

Hi!

My name is Peace Akinwale. I write content for B2B SaaS companies, content marketing agencies, and e-commerce brands. My superpower?

Creating content that meets search intent, performs organically in search engines and speaks directly to your target audience.

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The goal? To weave product features in each piece and increase user sign-ups.

Want to see my portfolio first? Click here.

5 Years of B2B SaaS Content Expertise

With half a decade of writing experience, I specialize in writing about:

Marketing Technology
HR tech
Productivity
Remote work
Lead generation & sales automation
Content marketing & SEO
Marketing Analytics
Software development & enterprise tech
Sales

Strategic Content That Delivers Results

I'm not just a writer; I'm a strategist. Here's what my approach looks like:

My approach begins with topical research (generic keywords for search intent). I use the results page or Answer the Public to find these. I then analyze the keywords on Semrush to identify high-intent keywords that align with your product and target audience.

My research & writing process in bullet points:

I paste my keyword on Semrush keyword gap analysis to find competing pages for the keyword.

I read these to learn the search intent they served, the gaps in the content (whether in outline, structure, or context), and how I can improve on what they did to rank. Semrush also suggests helpful LSI keywords to optimize the page.
If there are gaps in client expectations & my research (on content idea or approach), I communicate it upfront so we can be on the same page. If there isn’t, I continue.
I read low-performing pages, too. It’s where the gems are sometimes, and I take notes to improve my arguments or topical knowledge.
I use LinkedIn, YouTube, Twitter, and podcasts to find expert insights when I have no SME to speak to or a tight deadline. I paste a keyword (it doesn’t have to be my primary keyword) into a social platform's search bar to find context for my topic, and I give credit to the expert when I copy-paste their words.
For podcasts, I use Listennotes to find pods related to my topic.

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By the way, I write on familiar topics and often refer to my social media and Chrome bookmarks while writing. This makes my writings clearer as I consume more than I create.

I use my notes and existing research to build an outline.
If I need to feature product use cases, I would use the product and jot down features relevant to the article I am writing. I’ll also save some screenshots.
I keep my 20+ other tabs open so I can write and double-check if I misinterpreted a statement, idea, or framework.
I dump my draft on Grammarly, fix the little Grammar errors, and paste it back to GDocs. I don' write & edit to properly articulate my thoughts, so you can imagine the grammatical blunders in a first draft.
Here’s where the real work begins.
I start tearing my piece down. I fix incoherent sentences and ideas, fact-check, add new stats, reshuffle ideas, add internal and external links, and add screenshots and images to give more context—you get it…
Then, I edit again manually.
I add alt texts to the images.
And edit again. And again.
Of course, I give it time to breathe so I can spot the gaps in my content.

I go beyond basic keyword stuffing and other black hat SEO tactics, which I ghostwrote about. I write content that genuinely addresses your audience's pain points and stirs interest in your product.

My subscription to leading newsletters from Emma Straton, SparkToro, Wes Kao, Animalz, Grow and Convert, Katelyn Bourgoin, Ben Goodey, and 20+ others helps me stay informed as a content marketer.

I know what’s up in the industry, and I learn how to write better & optimize my processes every time.

Crafting Content That Speaks to Your Ideal Customer

Content should be written for real people, not fictional customer profiles.

That's why I follow the "Pay Scale" approach.

This approach helps me write content that matches the specific knowledge level and pain points of your target audience.

This ensures it resonates with them, showsframeworks for solving problems, and builds trust and credibility in your brand.

Your audience is at the heart of everything I do.

Proven Results: Driving Organic Traffic Growth

I've achieved significant results for my clients. One that I watched closely is this 233% increase in organic traffic within six months. My contract started in June 2023, and we saw interesting growth till December.

Content publishing stalled between January and March/April, so there’s a dip in traffic.

For this result, I conducted keyword research (minus the brief) and prioritized long-tail keywords in headings, even for top-of-the-funnel topics, to improve visibility and attract qualified leads.

Wanna read more results? Click here.

What My Clients Say

"Peace does great work from the beginning of every assignment. He follows guidelines, is available and receptive to feedback, and implements edits swiftly and efficiently. He consistently works in this manner. Every article of his that I have been assigned to edit has been well-written and well-researched."

— Crista Siglin, Editor at Pangea.ai

"I've worked with Peace on several projects, and I can't recommend him highly enough. He's a great writer and a keen observer of human nature. He works quickly and efficiently, and he always delivers what he promises. He took on the role of creative writing director for ARTmosterrific and helped our team get in touch with our values as a company, allowing us to express them in all of our creative work. It was impressive to see him take a complex problem and solve it elegantly. He's an excellent listener and collaborator who can execute his ideas with precision and enthusiasm."

— Aremu Adebisi, Content Strategist

"Akinwale is an excellent writer with a keen eye for details. He worked with me at Onigege Ara for about 2 years, where he executed many content writing and copywriting projects with great success. He is an expert at article and blog writing, web content writing, product description writing, and creating compelling sales copy. He is loyal, dedicated, and boasts of an impressive work ethic. He is a great addition to any writing team."

— Founder & Content Strategist at Onigege Ara Writing Agency

Let's Discuss Your Content Goals

If you're a CMO, Head of Content, or Growth Marketing Manager for an early-stage B2B SaaS startup, established brand, or content marketing agency, and you're ready to take your content to the next level, I'm here to help.

Book a 30-minute call or fill out this form to let me know what you need.

Peace Akinwale is a B2B content marketer for martech brands and agencies with 5 years of freelance experience. He is skilled in keyword research, content optimization, and product-led content marketing— he increased a client's organic traffic by 233% within 6 months by prioritizing long-tail KWs in headers. He also contributed to a team that increased an HR Tech company's organic traffic from 3k+ to 16k in 12 months. Works best in environments that value serious work and chitchats to promote camaraderie.

And if you wanna chat, text me on LinkedIn or send an email.