About
B2B Content That Delivers Revenue
I write content that actually works for B2B SaaS companies and marketing agencies— companies that tie every piece to a specific result. My approach:
Data-led Content Strategy
I combine keyword research with SERP analysis to identify high-intent opportunities your competitors miss. This helps you rank for terms your ideal customers actually search for.
Result? A 233% increase in organic traffic in 6 months for a client by syncing long-tail keywords in the content.
The contract started in July 2023, and it increased to almost 35k/m in January 2024.
Here’s my Research Process to Create Product-led Content
My research includes:
SERP analysis to understand search intent and content gaps
Social listening on LinkedIn, Twitter, and industry podcasts (thanks to ListenNotes) for expert insights
Comprehensive competitor analysis using SEMrush
I use the product and take screenshots or GIFs to show how the software works for a specific use case.
My research process in detail:
I paste the keyword on SEMrush keyword overview to find competing pages for the keyword.
I read these blogs to understand the search intent they served, the gaps in the content (whether in outline, structure, or context), and how I can improve on what they did to rank. SEMrush also suggests helpful LSI keywords to optimize the page.
If there are gaps in client expectations & my research (on content idea or approach), I communicate it upfront so we can be on the same page. If there isn’t, I continue.
I read low-performing pages, too. It’s where the gems are sometimes, and I take notes to improve my arguments or knowledge on the topic.
I use LinkedIn, YouTube, Twitter, and podcasts to find expert insights when I don’t have an SME to speak to or a tight deadline. I paste a keyword (it doesn’t have to be my primary keyword) into the social platform's search bar to find context for my topic, and I give credit to the expert when I copy-paste their words.
For podcasts, I use Listennotes to find pods related to my topic.
I use my notes and existing research to build an outline.
If I need to feature product use cases, I would use the product and jot down features relevant to the article I am writing. I’ll also save some screenshots.
I keep my 20+ other tabs open so I can write and double-check if I misinterpreted a statement, idea, or framework.
I dump my draft on Grammarly, fix the little Grammar errors, and paste it back to GDocs. I don't write & edit…helps me articulate my thoughts better.
Here’s where the real work begins.
I start tearing my piece down. I fix incoherent sentences and ideas, fact-check, add new stats, reshuffle ideas, add internal and external links, and add screenshots and images to give more context—you get it…
Then, I edit again manually.
I add alt texts to the images.
And edit again. And again.
Of course, I give it time to breathe so I can spot the gaps in my content.
Content Focused on Your Business Goals
Every piece I write is for real people, not fictional customer profiles. That's why I follow the "Pay Scale" approach. This helps me:
Write content that matches the knowledge level and pain points of your target audience.
Address specific user pain points with actionable solutions.
Highlight relevant product features naturally within the content.
Improve key metrics like organic traffic, time on page, and conversions.
Maintain consistent quality and meet deadlines.
Industries I Write For
Marketing Technology
HR Tech
Productivity & Remote Work Tools
Lead Generation & Sales Automation
Content Marketing & SEO
Marketing Analytics
Software Development
Want to see my work in action? View my portfolio or schedule a call to discuss your content needs.
You can also fill out this form to tell me more about your business and content needs.
What My Clients Say
"Peace does great work from the beginning of every assignment. He follows guidelines, is available and receptive to feedback, and implements edits swiftly and efficiently. He consistently works in this manner. Every article of his that I have been assigned to edit has been well-written and well-researched."
— Crista Siglin, Editor at Pangea.ai
"I've worked with Peace on several projects, and I can't recommend him highly enough. He's a great writer and a keen observer of human nature. He works quickly and efficiently, and he always delivers what he promises. He took on the role of creative writing director for ARTmosterrific and helped our team get in touch with our values as a company, allowing us to express them in all of our creative work. It was impressive to see him take a complex problem and solve it elegantly. He's an excellent listener and collaborator who can execute his ideas with precision and enthusiasm."
— Aremu Adebisi, Content Strategist
"Akinwale is an excellent writer with a keen eye for details. He worked with me at Onigege Ara for about 2 years, where he executed many content writing and copywriting projects with great success. He is an expert at article and blog writing, web content writing, product description writing, and creating compelling sales copy. He is loyal, dedicated, and boasts of an impressive work ethic. He is a great addition to any writing team."
— Founder & Content Strategist at Onigege Ara Writing Agency
Need SEO-Optimized B2B Content?
I work with:
CEOs, CMOs and Heads of Content at B2B SaaS companies
Growth Marketing Managers at established brands
Content leaders at marketing agencies
If you want content that ranks, drives organic traffic, and helps your business grow, let's talk.
Schedule a 30-minute call or email me to discuss your content needs.
For Referrals, Here’s a Forwardable Blurb
Peace Akinwale is a B2B content marketer specializing in SaaS and marketing technology. His content delivers measurable results:
233% organic traffic increase in 6 months through strategic keyword optimization
Helped scale an HR Tech company's traffic from 3,000 to 16,000 monthly visitors in 12 months