B2B SaaS Content Writer
Product-led BOFU articles for B2B SaaS companies publishing 4+ articles a month
I write articles that rank on Google, surface in LLM search, and naturally show your product solving real problems. No account managers, just you and me.
I also build automations for the parts of the job that shouldn’t need a human.
Currently accepting 2 new clientsWhat I offer
Three ways to work together
Pick what fits where you are. Not sure? One article is always a good place to start.
Refresh one article
$400
per article · 2,000–2,500 words
- →Refreshing is most times better than publishing new content.
- →I look at gaps in your competitors' content and write to meet the ‘new’ search intent.
- →I weave your product into the article without forcing it, so the reader leaves knowing what you do and when they might need you.
- →I swap out old product images, add GIFs, and update alt texts and CTAs where relevant.
- →I optimize for organic and AI search engines to improve visibility.
Product-led articles that move readers
$2,700
5 articles · save 10% · flexible scope
- →Well-written, product-led articles that move readers to make a decision about your product.
- →Flexible scope — need a 6th or 7th article? Easy to add at the discounted rate.
- →You work directly with me. No account managers, rotating writers, or starting from scratch every brief.
- →If a draft misses the mark, we work on it together until it reads better, usually with two rounds of feedback when we are just starting out.
- →Automation or editorial systems work available as an add-on.
One article, done right
$600
per article · 2,000–3,000 words · bundle 3+ for 10% off
- →I evaluate whether we can talk about your product in the article without forcing it, even on a TOFU blog post.
- →I use your product and read help docs so I understand where it fits in the assigned topics and how it differs from competitors’.
- →I optimize for organic and AI search engines and write to meet search intent.
- →I think beyond the brief — every article has a job to do, and I write to that outcome.
What’s included · What’s not
Included in every article
- →2,000–3,000 words per article
- →1 round of revisions (usually zero by month 2)
- →Original research, including Reddit/G2/Capterra
- →Internal linking and product-led framing
- →Meta title, meta description, alt text, CTAs
- →Product screenshots and GIFs where relevant
- →Long-tail semantic keyword optimization for LLM search
Not included
- ✕Design, illustration, or video production
- ✕Publishing directly to your CMS (+$20 per post)
- ✕Link building or outreach
- ✕Ghostwriting for founders’ LinkedIn
- ✕Whitepapers, eBooks, case studies (ask me to scope separately)
- ✕Rush delivery under 2 business days ($700 per article)
- ✕Keyword stuffing or AI-generated drafts
Heard from people who’ve hired me
“He adapts and reorganizes information on the fly based on what he knows about our ICP. We never needed more than one round of feedback per article — and none towards the end of our project.”
Nathan Vander Heyden
Head of Marketing · Marker.io
“He took feedback really fast and always came back stronger — the kind of person who makes your work easier just by being on the team.”
Lily Ugbaja
Head of Content · Spicy Margarita
Is this you?
You might be the right fit
Head of Content
“You’re publishing regularly but the articles don’t show your product. They’re educational, sure. But they don’t convert.”
Founder / Growth Lead
“You know content is the play. You just don’t have time to brief a writer, review drafts, and still run the company.”
Content Manager with an AI problem
“Your team is using AI to scale output. But the articles sound the same, and your editor is tired of fixing them.”
Written for brands like
Case study
ManyRequests: 43 product-led articles, including page-1 rankings against Workfront and the design crowd
ManyRequests is a B2B SaaS client portal for productized agencies. I’ve written 43 articles for them over the past 20 months — 88% BOFU, each one threading the product through the piece so it’s more helpful to the readers.
“His top-performing posts are product-led ones, which has led to more traffic and demo requests for ManyRequests.”
Regine Garcia
Head of Content · ManyRequests
43
Articles published for ManyRequests over 20 months · 88% BOFU
#6
Google ranking for “Workfront alternatives” against the category leaders
#6
Google ranking for “design annotation tools”
What clients say
“Peace specializes in product-led blog content, and it really shows in his work. He doesn’t chase keywords. He takes time to deeply understand the product, the user journeys, and how content can actually drive adoption and conversions. His top-performing posts are product-led ones, which has led to more traffic and demo requests for ManyRequests.”
Regine Garcia
Head of Content · ManyRequests
“I’m particularly impressed by his ability to follow briefs to a T, yet adapt and reorganize information on the fly based on what he knows about our ICP. He keeps to deadlines, and we never needed more than one round of feedback per article — and none towards the end of our project.”
Nathan Vander Heyden
Head of Marketing · Marker.io
“Peace was an absolute delight to work with. Always on time, super dependable, and consistently went above and beyond on every task. He took feedback really fast and always came back stronger — the kind of person who makes your work easier just by being on the team.”
Lily Ugbaja
Head of Content · Spicy Margarita
“Peace does great work from the beginning of every assignment. He follows guidelines, is available and receptive to feedback, and implements edits swiftly and efficiently. Every article of his that I have been assigned to edit has been well-written and well-researched.”
Crista Siglin
Editor · Pangea.ai
How it works
From brief to published
01
Discovery
Short call or async brief to understand your product, audience, and goals.
02
Research
Competitor analysis, intent mapping, Business Potential Score check.
03
Draft
First draft delivered with internal links, product mentions, and optimized for organic and AI search.
04
Publish-ready
One round of revisions, usually fewer as we work together.
Questions I get a lot
Everything you might want to know before we talk
Do you use AI to write your drafts?
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No. I use AI as a research assistant and to automate part of my process — it helps me process research, gut-check structure, and move faster. The thinking, the opinions, the product depth, and the writing itself are mine.
How long does it take to get a finished article?
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Usually 3–5 business days from brief to first draft. For retainer clients we agree on a fixed delivery cadence upfront that matches your publishing schedule.
What if the first draft misses the mark?
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One round of revisions is included on every article. If it still doesn’t land, we work on it together until it does. I don’t ship drafts I’m not proud of, and I don’t leave clients stuck.
Can I cancel mid-bundle? What’s the notice period?
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14 days written notice to cancel or pause. No long contracts. Month-to-month, always.
How do you invoice?
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Per article: 50% upfront, 50% on delivery. Bundle: 50% upfront, 50% on completion. Stripe or wire transfer. Net-15 terms after the first invoice.
What if you’re full when I want to start?
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I cap at 4 active clients at a time. If I’m full, I’ll say so and give you a realistic timeline for the next opening. I won’t take a client I can’t properly serve.
Do you sign NDAs?
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Yes. Mutual NDA available before the discovery call if you need to share sensitive product or roadmap context.
What do you need from me to get started?
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A brief or topic + target keyword, your ICP, and access to your product. If you can’t give me product access, I need access to someone on your team who knows the product well.
Do you write for early-stage startups?
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Yes, with a caveat: early-stage works best when you have a clear ICP and at least one thing you know works for your product. If positioning is still unclear, I’ll flag that before we start — content can’t fix a messaging problem.
What makes a good fit for the bundle?
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You need 3+ articles at a time, care about product-led content rather than just traffic, and want a writer who pushes back when something doesn’t make sense. If you just want execution without question, I’m probably not the right fit.
Ready to hire a B2B SaaS content writer?
Book a free 30-minute discovery call. No commitment, no pressure.