Content that helps your prospects understand the product
I write B2B SaaS content for companies and agencies, including bottom-of-funnel (BOFU) comparisons and alternatives pages for readers choosing a product.
- How I write it
- I research the job your prospect needs to do, then explain the capabilities, examples and limitations that matter to that decision.
- What your reader gets
- Enough context to understand why they might need your product.
- What AI tools get
- Clear context to connect your brand with those use cases.
Writing samples, by client
ManyRequests
Comparisons and guides that show agency owners how to manage client requests, approvals, retainers and billing. The product appears where it helps explain how to do the work.
- Agency Pricing Models: Which One Scales a Productized Agency [2026]
- Wrike vs ClickUp: Which Tool Is Better for Agencies?
- Agency Retainer Model: How to Price, Package, and Scale
- Toggl vs Clockify: comparison article to show ManyRequests as an alternative
- 10 Best Design Annotation Tools for Agencies + Best Use Cases
LineUpr, through Exceed SEO
Articles that help event organisers choose an app for their event, from comparing pricing to understanding what will encourage attendees to use it.
- Sched pricing 2026: Plans, extra costs and user reviews
- 8 Best Event Survey Apps for Higher Response Rates
- 8 Best Enterprise Event App Software Platforms in 2026
- 8 Ways Event Apps Improve Attendee Experience
- Event App Pricing: What It Costs and How to Budget for Your Event
- Event App Adoption: Why Attendees Don’t Use Your App and What to Do
- Branded Event App: The 9-Point Checklist for Higher Adoption
- Attendify Alternatives: 7 Options for Small Teams
- 6 Best Hybrid Event Apps for Internal Events, by Use Case
- Sched Alternatives: What Corporate & Non-academic Event Teams Need & 7 Competitors Compared
- Custom Corporate Event App: How to Choose & 7 Options Compared
- The 7 Best Event Apps for Attendee Networking, by Event Size
- Whova vs Yapp: Which Event App is Best for You?
- 5 Top-rated Yapp Alternatives in 2026 (Including One That Needs No Download)
- 6 Guidebook Alternatives for B2B Events (+ No-Download Options)
InviteDesk, through Exceed SEO
Software comparisons and practical guides for teams managing B2B events, guest relationships and the follow-up that turns an event conversation into a sales opportunity.
- 8 Best Event Check-In Apps for B2B Corporate Events (rewrite)
- 8 Best CRMs for Event Management in 2026, Compared by Use Case
- 8 Best Event Lead Capture Software Options for Sales Teams (rewrite)
- Event Personalisation: How to Create Relevant Guest Journeys Before, During and After Your Event
- Event Lead Generation: How to Turn the Right Guests Into Pipeline
- Guest Management for Corporate Hospitality Events
- Post-Event Follow-Up: The B2B Checklist to Turn Attendees Into Pipeline
- Best Event Attendee Management Software: 6 Tools Sorted by Event Type
- Event Management Software for Microsoft Dynamics 365 (landing page)
- Best Event Registration Software for B2B Corporate Events: 8 Tools Compared
- Best Event Management Software for B2B Corporate Events (2026)
Marker.io
Ghostwritten software-testing and website-QA guides that explain how to perform the work, report problems and give developers the context they need to fix them.
Jabra, through Spicy Margarita
Articles that explain how meeting-room design and communication tools affect the people trying to hear, speak and work together in a meeting.
HigherVisibility
Ghostwritten articles that explain SEO, content strategy and lead generation through decisions a business needs to make.
- 15 Ways to Generate More Leads on Your Website
- Branding Vs. Marketing: Learn The Key Differences
- Common Mistakes in Google Analytics Setup
- 10 Expert Tips for Building a Winning SEO Content Strategy
- SEO Branding Tips: How SEO Can Build Your Brand
- Is Your GEO Content Actually Driving Results?
- Why Being Invisible in Answer Engines Is a Real Business Problem
Pangea.ai
Articles that help readers understand software-development work and compare the tools available to them.
Earlier essays and journalism
Some of my writing before I specialised in B2B SaaS.
Have an article in mind?
Send me the topic and a little about your product. I can help you find the use cases and context that will make the piece useful to the people you want to reach.