B2B SaaS Content Writer
Product-led content for B2B SaaS
If you need a B2B SaaS content writer, I write in a way that naturally shows your product in action and improves your chances of ranking in Google and showing up in LLM search.
I also build lightweight automations to take the manual work off your plate so you can focus on higher-stakes decisions.
Currently accepting 2 new clientsIs this you?
You might be the right fit
Head of Content
“You’re publishing regularly but the articles don’t show your product. They’re educational, sure. But they don’t convert.”
What I do
I weave your product into every article naturally so readers understand what it does, who it’s for, and why it matters without feeling like they’re reading a sales page.
Founder / Growth Lead
“You know content is the play. You just don’t have time to brief a writer, review drafts, and still run the company.”
What I do
For every topic, I assess whether it’s a real opportunity, where it fits in your customer’s journey, and the content gaps in existing pages. You get a writer who thinks about the strategy beyond the brief.
Content Manager with an AI problem
“Your team is using AI to scale output. But the articles sound the same, and your editor is tired of fixing them.”
What I do
I comb through Reddit, G2, Capterra, thought leadership content on LinkedIn, blogs, and listen to relevant podcasts as part of my research process, and what those leaders say actually makes it into the piece.
I also read good newsletters and wickedly good writers to keep my editorial judgment sharp, so my writing doesn’t pick up the flat, generic patterns in AI-generated content.
What I offer
Four ways to work together
Pick what fits where you are right now. If you’re not sure, one article is always a good place to start.
Refresh one article
$400
per article · 2,000–2,500 words
- →Refreshing is most times better than publishing new content.
- →I look at gaps in your competitors' content and write to meet the ‘new’ search intent.
- →I weave your product into the article without forcing it, so the reader leaves knowing what you do and when they might need you.
- →I swap out old product images, add GIFs, and update alt texts and CTAs where relevant.
- →I optimize for organic and AI search engines to improve visibility.
One article, done right
$600–700
per article · 2,000–3,000 words
- →I evaluate whether we can talk about your product in the article without forcing it, even on a TOFU blog post.
- →I use your product and read help docs so I understand where it fits in the assigned topics and how it differs from competitors’.
- →I optimize for organic and AI search engines and write to meet search intent.
- →I think beyond the brief — every article has a job to do, and I write to that outcome.
5× BOFU, product-led articles
$3,000
per month · 5 articles
- →Every piece is product-led and optimized for organic and AI search.
- →BOFU-first content: comparisons, alternatives, and how-to articles where your product is the answer. I also write TOFU content and include product features where relevant.
- →You work directly with me. No account managers, rotating writers, or starting from scratch every time you send a brief.
- →Workflow automation consulting available as an add-on.
- →I’ve built a ContentDB: a database where you save your team’s high-value content and query it through Claude via MCP. Anytime you’re writing an article, you can pull context directly from the database to improve the credibility of the piece, without manually reading eBooks or listening to podcast sessions for talking points.
- →I’ve helped a team build a LinkedIn Router that turns a founder’s rough ideas into polished posts. They write the rough idea in Notion, add context through podcast links, and click approve. The router generates a brief, an editor reviews and approves it, and the post is written using brand guidelines that make the final draft sound exactly like the founder.
- →I look for what slows your workflow down and what we can realistically automate.
- →Built by a writer who thinks in systems, not a developer who learned to write.
See live examples on my projects page.
Who I write for
MarTech
Marketing & analytics software
Project Management Software
Work management & agency ops
DevTools & QA Software
Developer tools & testing platforms
Collaboration Software
Workplace & unified communications
Workflow Automation
Workflow automation tools
HR Tech & Talent Platforms
Hiring, workforce & talent marketplaces
Written for brands like
“His top-performing posts are product-led ones, which has led to more traffic and demo requests for ManyRequests.”
Regine Garcia · Head of Content, ManyRequests
233%
Organic traffic growth for HigherVisibility
6+
B2B SaaS brands published at
1 round
Average revisions per article (often zero toward end of engagements)
Cited in LLM search engines
My clients get mentioned in ChatGPT, Perplexity, and Google AI Overviews for relevant queries
“We never needed more than one round of feedback per article — and none towards the end of our project.”
Nathan Vander Heyden · Head of Marketing, Marker.io
How I think
How I think about content
01
“Will we be able to talk about the product here, without forcing it?”
The first question I ask before writing anything. If the answer is no, I’ll say so. This is the Business Potential Score, a framework Tim Soulo at Ahrefs advocates for, and it should be the first filter in every editorial calendar.
02
Do a few things right, and it bangs.
Most companies don’t need more content. They need fewer, better pieces — and to refresh what’s already ranking before publishing new. Refreshing is most times better than publishing at scale.
03
Good GEO is good SEO.
I optimize for LLM recommendations the same way I optimize for Google — with thorough semantic structure, real product depth, and specificity. I don’t treat them as separate problems.
04
I try to understand the ‘why’ before I write.
I push back on topics, on the intent behind a brief, and on strategies I think are targeting the wrong thing. Once I understand why something matters to the customer journey, the work gets significantly better.
On AI workflows: AI-powered editorial workflows are insanely important — they’re how I make sure a piece is as specific and resonant as it needs to be. What AI doesn’t do is write articles for me.
What clients say
From the people who hired me
“Peace specializes in product-led blog content, and it really shows in his work. He doesn’t chase keywords. He takes time to deeply understand the product, the user journeys, and how content can actually drive adoption and conversions. His top-performing posts are product-led ones, which has led to more traffic and demo requests for ManyRequests.”
Regine Garcia
Head of Content · ManyRequests
“I’m particularly impressed by his ability to follow briefs to a T, yet adapt and reorganize information on the fly based on what he knows about our ICP. He keeps to deadlines, and we never needed more than one round of feedback per article — and none towards the end of our project.”
Nathan Vander Heyden
Head of Marketing · Marker.io
“Peace was an absolute delight to work with. Always on time, super dependable, and consistently went above and beyond on every task. He took feedback really fast and always came back stronger — the kind of person who makes your work easier just by being on the team.”
Lily Ugbaja
Head of Content · Spicy Margarita
“Peace does great work from the beginning of every assignment. He follows guidelines, is available and receptive to feedback, and implements edits swiftly and efficiently. Every article of his that I have been assigned to edit has been well-written and well-researched.”
Crista Siglin
Editor · Pangea.ai
“Akinwale is an excellent writer with a keen eye for details. He worked with me at Onigege Ara for about 2 years, where he executed many content writing and copywriting projects with great success. He is loyal, dedicated, and has an impressive work ethic. He is a great addition to any writing team.”
Olumide Akinlaja
Founder · Onigege Ara
How it works
From brief to published
01
Discovery
Short call or async brief to understand your product, audience, and goals.
03
Draft
First draft delivered with internal links, product mentions, and optimized for organic and AI search.
04
Publish-ready
One round of revisions, usually fewer as we work together.
FAQs about me
Do you use AI to write your draft?
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No, I don’t. I use AI as a research assistant and to automate part of my process. It helps me process research, gut-check my structure, tweak poor sentences, and move faster. The thinking, the opinions, the product depth, and the actual writing are mine.
How long does it take to get a finished article?
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Usually 3–5 business days from when I get the brief to when I submit the first draft. For retainer clients, we’ll agree on a fixed delivery cadence upfront that makes sense for your publishing schedule.
What do you need from me to get started?
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A brief or a topic and target keyword, your ICP, and access to your tool. If that’s not provided, I need access to someone on your team who knows the product well. I’ll do the rest. You can also provide a fully structured outline, but I can create one and circle back to you.
Do you write for early-stage startups?
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Yes, but with a caveat: early-stage works best when you have a clear ICP and at least one thing you know works for your product. If you’re still figuring out positioning, I’ll flag that before we start. Content won’t fix a messaging problem.
Can you help with topic strategy, not just writing?
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Yes. Topic strategy is part of the retainer by default. I’ll look at what you’re already ranking for, where you have gaps, and which topics actually give your product a reason to show up. I’ll push back on anything I think is targeting the wrong intent.
What makes a good fit for the retainer?
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You’re publishing at least 4–6 articles a month (or want to), you care about product-led content, not just traffic, and you want a writer who pushes back when something doesn’t make sense. If you need someone who just executes briefs without question, I’m probably not the right fit.
Ready to hire a B2B SaaS content writer?
Let’s talk about your content goals. Book a free 30-minute discovery call. No commitment, no pressure.