Peace Akinwale

Portfolio

I collaborated with other writers and editors to implement their content and SEO strategies. Editors have said my research and writing processes make me a reliable content marketer to work with. So, while I don't take credit for the work of a team, here are some of the successes my efforts contributed to:

From 3,623 in organic traffic to 16k in 12 months:

I helped an HR tech client increase website traffic, brand awareness, and sign-ups by creating optimized content for their blog. There was an emphasis on CTA that converts, which was one of the strengths of my collaboration with the team.

I started working with them in August 2022. Our contract ended in August 2023 because they wanted to change strategy, and by that time, traffic had increased by more than 12k.

According to results from Semrush, within the time, they ranked in the top 20 for over 3,600 keywords (399 keywords for the top 3 results).

From 3,623 in organic traffic to 16k in 12 months

From 14k/month to 48k/month in 8 months:

My client is a marketing agency that needed me to write on topics around content marketing, SEO, content strategy, content audits, technical SEO, and other areas of digital marketing, including e-commerce, local SEO, B2B, and marketing analytics.

I was the only writer covering these topics for a couple of months, and I believe my work largely contributed to the success of the agency in terms of traffic and conversion. As part of the writing process, I got case studies and SMEs whose insights helped increase the quality of expert-led articles.

According to Semrush, traffic had gone from 14k+/month in July 2023 to almost 48k/month in March 2024. Traffic tanked afterwards, and I believe this is because they reduced the volume of content they published.

Take a look at the traffic report below:

An overview of a client's traffic

Want us to work together to execute your B2B content strategy?

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My Recent Work

Take a look at some long-form articles I worked on for B2B SaaS clients and content marketing agencies:

First, check the blog for recently published pieces.

Read samples of my ghostwritten pieces for HigherVisibility, a US-based content marketing agency.

Read more here

Read my published B2B SaaS content for ManyRequests:

Read more here

Read some of what I wrote for pangea.ai, a B2B SaaS product for tech start-ups to hire developers in 24 hours.

Read more here

Old Essays + a thing or two from my journalism days

Want us to work together to execute your B2B content strategy?

Kindly book a call here or fill out this form to tell me about your project.